Team International and its subsidiary PT. AKT Indonesia has today announced that from 1st May 2020, leading publisher and distributor of sheet music and instruments Hal Leonard Europe will begin distributing two of its brands, Mahalo ukuleles and Valencia guitars in Belgium, Denmark, Finland, Germany, Iceland, Luxembourg, Norway, Sweden, Switzerland and The Netherlands territories.
Mahalo, meaning “thank-you” or “gratitude” in Hawai’ian, is one of the world’s leading ukulele brands, having been established in 1999 in Japan. Mahalo ukuleles quickly developed with the promise to deliver a first-class musical instrument experience at an entry-level price point. Today, thousands of music stores around the world stock Mahalo as their main ukulele line, and with over one hundred models now available, there’s something for every customer.
First established in Melbourne, Australia in 1972, Valencia guitars reflected a similar vision: to provide student guitarists with instruments that had ease of play, were excellent quality, made to the highest possible manufacturing standards, and fantastic value for money. For more than four decades these four distinct attributes have remained at the heart of its culture, and Valencia is now a best-selling classical guitar brand in many countries around the world.
Hal Leonard Europe is part of the world’s largest publisher of printed and digital publications, sheet music and music education resources, and is now also a distributor of musical instruments as well as pro audio products, gifts and accessories. Hal Leonard Europe is adding Mahalo and Valencia to a growing roster of music instrument brands, including Michael Kelly guitars, Flight ukuleles, ZT Amplifiers, Hartke and more.
“Partnering with such a great company as Hal Leonard enables our instruments to be played and enjoyed by numerous people in a number of countries in Europe… it’s also exciting to partner with a company that shares our passion for music education and lifetime participation.”C.C. Tsai, President, Team International
“We’re delighted to partner with Team International in bringing Mahalo and Valencia to selected European territories and look forward to helping these amazing instruments reach new markets and new customers. Mahalo and Valencia products represent unbeatable quality, value for money, and share in our vision to enable lifelong music making.”Tom Venvell, Sales Director, Hal Leonard Europe
Products are due in stock from May 2020. Resellers interested in stocking Mahalo and Valencia should contact their local Hal Leonard Europe sales representative.
About Team International and PT. AKT Indonesia
Formed in 1990, Team International was originally a distributor of musical instruments in Taiwan. In 1994, Team International (China) was formed to begin designing its own products and manufacturing for export. The outstanding success of Team International (China) led to the closure of its distribution business in Taiwan in 2009, and the subsequent expansion of its manufacturing business with a solely owned purpose-built facility in Surabaya, Indonesia, producing their top-quality fretted instruments – Mahalo and Valencia.