In June this year, leading music publisher Hal Leonard Europe (HLE) ran a special campaign via its Musicroom webstore and high street stores, in support of Youth Music, the UK’s leading music charity. HLE donated 1% of its sales throughout the month of selected instruments and accessories from Musicroom’s range to Youth Music with the #Buytogive campaign.
The money raised for Youth Music will help the charity to invest in music-making projects nationwide. This is particularly crucial at this time as so many organisations have been hit hard financially during the pandemic, and young people’s wellbeing has been affected by lockdown restrictions.
The proceeds from the #BuyToGive campaign will enable Youth Music to support more young musicians like Jacob a.k.a CubsNoCap – a Gloucester-based rapper, producer and sound engineer. Taking part in The Music Works’ UPSURGE programme, funded by Youth Music, has built his confidence, helped him develop his skills in the studio and provided opportunities he wouldn’t otherwise have had. He now has ambitions to help the younger generation find stability and learn about the music business.
“The Music Works put my mind in the right place when I went through a tough period in my life… I feel like it opened my eyes to the world of music because it’s not just dropping songs. The Music Works definitely helped me see the other aspects to the music industry and what parts people have to play.”
CubsNoCap
“We are exceptionally grateful to Hal Leonard Europe and musicroom.com for the funds raised through their #BuyToGive campaign. It’s fantastic that musicroom.com customers – all keen musicians themselves – have been able to give back in this way, helping to support the next generation of young musicians.”
Matt Griffiths, CEO, Youth Music
“It is really exciting to hear about real-world examples of how the #Buytogive campaign has helped to make an impact on the lives and music-making of young people. We’re very proud to continue our support for Youth Music and look forward to future collaborations.”
Tom Farncombe, Strategic Partnerships Director, Hal Leonard Europe
About Youth Music
Youth Music’s vision is that one day, all children and young people will be able to have musical lives. We’re a national charity investing in music-making projects which support children and young people aged 0-25 to develop personally and socially as well as musically. We work particularly with those who don’t get to make music because of who they are, where they live, or what they’re going through. Every year, Youth Music funds more than 300 projects nationwide, supporting around 83,000 children and young people to make music, develop their skills, and progress on their chosen paths.
We campaign alongside young people to advocate for those who are missing out, to invest where it’s needed most, and to drive change in the music industries and education. Youth Music is funded thanks to the National Lottery via Arts Council England, players of People’s Postcode Lottery, and support from donors, partners and fundraisers.